.2024 has actually been an unstable year for adtech funding.U.S.-focused adtech startups, as soon as accustomed to snagging billions in financial backing every year, have actually increased nearly $360 thousand until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That stagnation results from market saturation, improved regulatory pressures, and economical uncertainties.ADWEEK talked with five VCs who continue to buy adtech companies, despite these difficulties, about what they are trying to find and also what they avoid. Perhaps unsurprisingly, these capitalists are targeting opportunities in privacy-focused modern technologies as well as industry-specific places such as hooked up TV.